【ZIP】 My strategy for turning ZkFair into a $10 billion-dollar project

My idea is that we need to work not with the market, not with pretty headlines, not with creating better technology, but with people and their greed. After all, it’s foolish to deny the fact that absolutely everyone on Web3 is pursuing their main goal - to get rich. This is human nature, and we should emphasise one of the key human feelings - greed

It is necessary to create favourable conditions not only for the network itself but also for ecosystem projects because they are the main engine of this huge machine. If the ecosystem is weak and not attractive, despite all the advantages of the network, users will give preference to other networks, where there are opportunities to earn money and a large selection of dApps, strategies, NFT collections and other related factors.

I divide network participants into several castes, and the network that can provide favourable conditions for them will own the market:

  1. traders (spot, futures, perpetual, options, etc.)
  2. NFT traders (anything NFT related: P2E, RWAs, Shitcoins, M2E, regular NFT collections, NFT collections of famous brands/artists)
  3. Farmers (generating passive income by providing liquidity)
  4. Drophunters (the main cluster of users at the moment, who can revive any project in a matter of days or raise a new project to the big leagues. The Gas Burning Event is proof of this)

Since all 100% of tokens are owned by the community, and the network cannot fund new projects, my proposal to attract developers is as follows:

  1. Quarterly grant events will be conducted (like Gircoin Grants), where participants can donate their tokens for project development. To make this truly effective and provide an incentive for participants, projects should allocate a portion of their future tokens to those who invest in them. In other words, participants participate in a private token sale. This way, projects that did not receive funding from venture funds will have a chance to develop, and participants will be more committed to and interested in the projects since the fate of their funds depends on it.
  2. Attract existing projects. To attract existing projects, I suggest introducing a favourable period for them for 3-5 years, during which they will receive 40-50% of the amount participants in the network spent on gas when using their dApp. In this case, projects will be interested in integrating into the network, as well as incentivizing and attracting new users to the network, as it will generate profit for them. The same applies to NFT collection developers.

The next step in user attraction and TVL growth should be ongoing airdrop campaigns from ecosystem projects:

Airdrops have been driving the market for the past few years; TVL of networks skyrocketed in a matter of days due to announcements of point farming or the project’s token release, as seen with Blast, Manta, Blur, KiloEx, Kinza, dYdX, Aevo, and many others. Their market value grew by tens or even hundreds of times, positively impacting them and the network they were deployed on. This effect was amplified after a successful airdrop, as seen with Jito. Despite not having a large number of users, news of it spread across all platforms, and Solana’s TVL tripled since then. Therefore, when deploying a protocol on the ZkFair network, the project must allocate a minimum of 30% of its tokens to the community. Besides motivating users to use the protocol and network, this aligns with the decentralization concept, where the community manages the network and holds 100% power.

Most importantly, it is necessary to provide all the necessary infrastructure for the convenient transition of users from other networks to the ZkFair network, and the first step towards this should be the support of the network by the LayerZero protocol, Wormhole, Socket and more

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  1. Solid Foundation: Ensure your project addresses a real-world problem or provides a unique solution. A strong foundation is essential for long-term success.
  2. Transparency and Trust: Foster trust by maintaining transparency in your project’s development, partnerships, and financial aspects. This builds confidence among investors and users.
  3. Innovation: Continuously innovate to stay ahead of the curve. Implement features that set your project apart and bring real value to users.
  4. Community Engagement: Build a vibrant and engaged community around your project. Regularly communicate updates, listen to feedback, and involve the community in decision-making processes.
  5. Strategic Partnerships: Forge strategic partnerships with reputable organizations in the crypto space. Collaborations can enhance credibility and open up new opportunities.
  6. Marketing and Awareness: Develop a comprehensive marketing strategy to increase awareness. Utilize social media, influencers, and traditional media to reach a broader audience.
  7. Tokenomics: Ensure a well-balanced and sustainable tokenomics model. This includes supply dynamics, token utility, and mechanisms to incentivize long-term holding.
  8. Regulatory Compliance: Stay informed about and compliant with evolving crypto regulations. A proactive approach to compliance can prevent legal issues that might hinder growth.
  9. Scalability: Plan for scalability from the outset. Ensure your project can handle increased user adoption without compromising performance or security.
  10. Adaptability: Be adaptable to market trends and technological advancements. Flexibility allows your project to evolve and remain relevant in a rapidly changing landscape.
  11. Token Listing on Major Exchanges: Secure listings on major crypto exchanges to increase liquidity and accessibility for potential investors.
  12. Strategic Funding: Seek funding from reputable investors who not only provide capital but also bring valuable expertise and connections.
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