10 billion dollars is a very large amount. But these are very real numbers that motivate development. To win competition in the market of Zk competitors, you need to build and develop an ecosystem.
As regular users, we don’t care where to make exchanges or trade NFT collections. Convenience is important to us. It is necessary to constantly collaborate, for example to present your network on already popular NFT marketplaces such as opensea, Blur or Element. You can also play on people’s feelings. Lost profit syndrome always motivates people to perform more actions, including leaving liquidity in the project. To do this, you can launch your own ICO/IDO platforms or stimulate the influx of new people through airdrops from ecosystem projects.
Delving deeper into the topic of airdrops, I suggest that all projects exit through a system of staged gas combustion, as was the case with the drop from ZkFair itself. But you just need to reduce the gas limit to increase the number of transactions. Since 25% of the Gas goes to validators and 75% validator fees go to ordinary users, with a large number of projects are released, people have an incentive to buy and lock their tokens to increase profits from commissions. What will play positively on TVL.
The greatest excitement for the project will come from memcoins and pyramid projects, based on history. Remember about FriendTech or StepN. You should also focus on developing GameFi. In the future, people from WEB2 will come to you through them.
Another very important criterion is a live audience with the points of view of developers and ambassadors. I propose to allocate 4% of validator profits to reward the most active and influential ambassadors. Thus, they are interested in attracting new funds, since the salary directly correlates with the number of users on the network.
The problem of aesthetics: create design rules for all applications within the ecosystem, so that there is one design regulation everywhere. I really liked the drop check page, it would be great if all apps followed this aggressive design concept. Make red your signature color.
I wish you success in your development. ZkFair is like a battle between discord and skype. Everything has already been decided 
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Offers a comprehensive view of the project’s potential for success. Brilliantly articulated!
